“11/10 would recommend simon as your partner in paid strategy and execution”
B2B PLG - Loop & Tie
Through a combination of Google Ads and LinkedIn campaigns, we’ve driven 100s of demos, sign ups and transactions directly on their website at a ROAS of 4x on average. Given that their customers tend to stick around, this is $100,000s in value for the business.
Loop & Tie is the gifting solution for teams who build business relationships with intention and care about supporting small businesses and the planet.
The primary audiences for Loop & Tie are Marketers and Human Resources professionals hoping to build meaningful relationships. We found that these individuals spent most of their time on LinkedIn and on Google and built a strategy around educating decision makers on why they need to consider gifting as an effective sales, marketing, and human resources tool.
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“Simon is the real deal. He’s come in and quickly turned our paid strategy around! We’re seeing a big lift directly from his efforts. 11/10 would recommend Simon as your partner in paid strategy and execution”
E-Commerce - Mysa
We used a combination of Google and Meta ads to drive revenue to Mysa’s online store at an average return on ad spend of 2.5x and drove 100s of thousands of customers in the process.
Mysa is a smart thermostat company based out of St. John’s, NL brothers Josh and Zach Green. The store is focused on arming customers with the ability to constantly monitor and adjust their energy use through smart thermostats.
Mysa’s customers are home owners, typically between the ages of 30 and 50. They tend to be tech savvy and motivated to reduce their impact on the environment. Armed with this information, we built personas and identified their ultimate goals. We landed on Google and Meta as primary channels, and expanded to Amazon as the company’s audience and revenue grew.
Contact me to see how I can get your results just like these.
“If you’re looking for someone who can think out of the box and autonomously solve problems - Simon is your person!”